I am of course referring to the fact that the tagline for the new kit on the Official Site is "To Wear is To Do." Not content with ditching the Latin it now seems our motto has been reduced to hawking our overpriced and guaranteed-to-disappoint-purists kits.
After the hypocrisy of the Never Red fiasco, I call for Levy to stand down over this diabolical piece of marketing.
What next?
To Flare Is To Do - Spurs introduce 70s disco night at the Lane
To Hare Is To Do - Spurs support pro-hunting movement
To Rare Is To Do - Spurs half-time burgers to be priced according to cooking times
To Bare Is To Do - Levy charges 20 quid to view Steed reveal all at the club shop